CASE STUDY

PetSmart

Designing an app that looks after our four legged best friends while we are in the office/away

Users: Pet parents · Design principles: WCAG standards

Many four-legged friends have grown accustomed to having their owners by their side while working from home during the coronavirus pandemic. But as we plan to reopen and many employees start to return to the office, how will pets cope?

Challenge

No matter how much we love our pets, we still need to leave home to go to work, travel, run errands, etc. This leaves our pets home alone and sad. As pet owners, how can we interact with our pets when we are not home?

My role

My role includes product strategy, user research and analysis, persona creation, wireframes, UI design and prototyping, illustration/icon design, and usability testing.

01 / RESEARCH

Research

PetSmart research, segmentation, positioning, participant quotes and survey results.
PetSmart illustrated user personas.

02 / CONCEPT

Sketching and concepting

Early PetSmart interface sketches.
Low fidelity PetSmart wireframes showing places, living room and interaction screens.

03 / DESIGN

UI Kit

PetSmart UI kit: typography, colours, icon set and Figma components.

User flow

PetSmart user flow from landing and onboarding to active use and camera interaction.

04 / FINAL DESIGNS

Final PetSmart app designs including onboarding, pet profiles, home, interests, settings and notifications.
Photo of deisy rojas
Photo of deisy rojas
Photo of deisy rojas
Photo of deisy rojas

Deisy Rojas

Design systems fanatic. I build cool things and solve hard problems

© 2026 Deisy Rojas. All rights reserved.

Photo of deisy rojas
Photo of deisy rojas
Photo of deisy rojas
Photo of deisy rojas

Deisy Rojas

Design systems fanatic. I build cool things and solve hard problems

© 2026 Deisy Rojas. All rights reserved.