About
Hello,
I am Deisy
/ˈdeɪ.zi/
I am a Senior Product & Design Systems Designer specialised in distilling massive system friction into seamless digital realities. From scaling multi-platform architectures at Amazon Prime Video to designing complex data visualisation models for Preqin, I build cohesive design languages that balance visual craft with absolute operational clarity.
Cross platform UX
Design systems architecture
Data visualisation
Product strategy
Accessibility (WCAG)
Interactive prototyping
Tech Stack
Tactile Craft
My creative trajectory didn’t begin with digital software; it started from an early age when I attended a specialised fine arts secondary school, dedicating my formative years to classical composition, line art, and traditional pencil shading. This lifelong obsession with raw craft eventually led me to UAL (University of the Arts London), where I deeply immersed myself in letterpress printmaking, hand-binding, and experimental mixed media. My work across physical mediums from locking wood type grids onto heavy press machines to hand crafting three-dimensional pop-up books, directly feeds my current digital precision.
Letterpress taught me the tactile reality of typography, spatial mathematics, and rigid alignment rules long before I ever touched an interactive web canvas. Whether I am experimenting with fluid watercolour washes, plotting meticulous dot-work stippling geometry, or drawing crisp digital pet portraits on my iPad, I am constantly exploring the tension between structured logic and expressive human texture. This dedication to visual depth and layers of human perception ultimately earned me a National Art Gallery Award for my exhibition piece on 'Hidden Identity.'
Mindfulness & Leadership
My commitment to mindfulness was born out of a profound personal turning point. Following a toxic corporate experience, I made an intentional decision to reclaim my narrative and heal. I stepped away to immerse myself in an intensive residency in Bali, qualifying as a 200-hour certified Ashtanga and Vinyasa yoga teacher.
My training extended into pranayama (breathwork), anatomy, alignment, meditation, and Ayurvedic medicine, a holistic foundation I am currently expanding through Reiki healing.
After the storm of a high-pressure digital sprint, yoga is what allows me to recentre, refocus, and realign. I don't view mindfulness as a separate escape from design, but as a core pillar of my design philosophy. Fast-paced enterprise product engines are naturally filled with ambiguity, shifting requirements, and cross-functional friction.
My practice gives me the mental clarity to walk into demanding product rooms with absolute calm, deep empathy for user friction, an ego-free approach to creative critique, and the grounded patience required to bring diverse stakeholders into unified alignment.
FAQs
How do you approach cross-functional alignment on complex products?
I embed myself closely with Product Managers and Engineering leads from day one. My focus is on clarifying business requirements and auditing technical debt before pushing pixels. By mapping system constraints early, I ensure design decisions drive clear business metrics, like conversion lift, without inflating development timelines.
What is your approach to maintaining and scaling Design Systems?
How do you approach data visualisation and system accessibility?
How do you integrate AI development tools into your design workflow?
How do you handle shifting product requirements or technical pushback?
Do you have any other questions?
